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CoolAdz.com Web2.0

The second generation of web where online content and applications are created, collaborated on and shared by the web community. It describes the web as a community controlled interactive tool rather than a publishing medium. Web 2.0 concepts have led to the development and evolution of web culture communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies.

Aggregator

Software and applications that retrieve content from the web via structured feeds published by websites, podcasts, vlogs and other online content publishers.

AJAX

AJAX (Asynchronous Java Script and XML) is a web development language that increases interactivity, speed and functionality of websites. AJAX  transfers data in the background, thus giving the appearance that online interactions are occurring instantaneously.

API (Application Programming Interface):

Refers to the interface that an online service or application provides to allow data exchange and service sharing by other applications and tools.

Atom Feed

A protocol for sharing content; using an XML file. It is one of the main ways to syndicate content from publishing platforms such as blogs and websites, with the protocol pushing new content out to subscribers.

Blog (Web Log)

A simple content management system designed to make content publication simple for non technical people for the initial purpose of maintaining online diaries. Blogs have evolved to be key driving of news and discussions online due to the ease of use and immediacy of outputs. They have also become an integral part of many integrated marketing strategies as they provide a great tool for building communities, managing online PR and contributing to other efforts such as Search Engine marketing.

Blogosphere

The term given to the ever growing collection of blogs across the internet. The expression was coined due to the interconnectivity of blogs with many of them entwined via comments, links and track backs creating a perceived sphere.

Citizen Journalist / Blogger

Individuals who gather, review, report, analyze and distribute news and information without the official title of professional journalist. In some countries, bloggers may be thrown in prison for years for a single offending word or photo. 

Communities

Websites that internet users can join to network, find information and interact with other members. They are often formed around particular areas of interest or to provide an online area where people can socialize "virtually".

Consumer Generated Media (CGM) / Consumer Generated Content (CGC)

Online content created and distributed by the web community via the new generation of online publishing platforms such as blogs, wikis or social networks. YouTube, Flickr, StumbleUpon, FaceBook and Twitter, among others--many, many others.  (See the graphic below RSS.)

Digital Channels

Modern electronic mediums used for communication such as blogs, podcasts, vlogs, social networks, webcasts, social communities.

Folksonomy

The organization of the web based on community use of tags for categorization of content. This contrasts the traditional approach to web classification known as Taxonomy - where editors and computers categorize the web.

Mash Up

Application, media or tool created by combining data, content or other services to provide a single integrated experience.

PHP

PHP (Personal Home Page) is a scripting language for producing dynamic web pages.

Podcast

An audio file made available online for users to download and provided via feeds and syndication. Podcast content can vary from traditional music to news, reviews, presentations and audio diaries.

Rich Interactive Applications (RIA)

Web applications that provide the features and functionality of desktop applications. RIAs effectively only present the user interface over the internet (visible in a web browser), with the application processing and data management done remotely on application servers.

RSS (Really Simple Syndication)

A family of content feed formats (using XML) used to publish content from websites, blogs, podcasts and other publishing platforms. An RSS document may contain either a summary of the content or the full version. RSS also includes the older versions known as RDF Site Summary and Rich Site Summary.

Social Bookmark

Is the process of storing and tagging websites and internet resources (URLs and descriptions) using online tools - similar to the traditional browser bookmarking (adding to favorites). These social bookmarks can then be made public, providing a valuable, human edited resource for other internet users.

Social Media

Online media used to facilitate social interactions online such as the sharing of content, opinions, insights, experiences, perspectives, and actual media. 
 
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Social Networks

Like communities, social networks enable users to become members and connect based on common interests or demographics. They facilitate the creation of personal online profiles and virtual interactions.

Syndication

Refers to making online content available from a site or publishing tool in order to provide other people with a updates of the recently added content usually via feeds. Click here to view the blog feed for CoolAdzine for Marketing.

Tag Cloud

Is a visual representation of the content tags for a website, blog or community. Font size is used to indicate the relative use of the tag - with larger fonts used for the most popular tags. (See Taxonomy below.)

Tagging

The process of labeling items such as posts, photos, web pages or video by the online community to help classify the content and make searching and sharing easier.  Technorati pioneered the use of tags to classify blog content. Now, you may find tags on blogs, YouTube, StumbleUpon, FaceBook and Twitter.

Taxonomy

The organization of the web based on community use of tags for categorization of content. This contrasts the traditional approach to web classification known as Taxonomy - where editors and computers categorize the web.

Third Screen

The screen area on a handheld device or cell phone.  As the use of these devices skyrockets, everyone seems to want to know how marketing to the third screen may be monetized.

Trackback

A tool that allows content that references other content to provide a connection between the two items. It's typically used by bloggers to link back to posts they have reference in their content. Trackbacks allow readers of blog content to follow conversations across several blogs on a particular topic.

User Generated Content (UGC)

Refers to content that is created by Internet users. It is yet another term for Consumer Generated Media as mentioned above.

Vlog (Video Blog)

Is simply a blog where the content is provided in the form of video rather than text or audio. Like blogs and podcasts, vlogs can be syndicated via feeds.

Wiki

Community publishing tool or website that allows users to edit and control content. Wikis are collaborative projects that can be used to create extensive databases with the resource developed and expanded by its users.  Wikipedia is probably the most famous of these.

XML (Extensible Markup Language):

A system for sharing complex data structures and documents across multiple platforms. It is used to encode documents and serialize data with users able to define their own tags. It is the basis of the feeds and syndication that are driving web 2.0 content distribution. 

Updated 06/01/2010

 

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Eileen Trainor aka CyberCelt
Web Mistress and Writer
San Marcos * Texas * USA
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