CoolAdz.com : Professional Writing and Editing

Dale Carnegie said, "There are four ways, and only four ways, in which we have contact with the world. We are evaluated and classified by these four contacts: what we do, how we look, what we say, and how we say it." Our advertisements and articles must convey correct and easy to retrieve information.

Does This Sound Like You?

You have an autoresponder sequence that was written by someone else and you want to update it. Your upline sent you some ads that work well so all you have to do is change the links. You have a safelist mail that you really like, but it needs help. You have a list of referral links, blurbs you have written, and ideas saved in different documents on your computer. Now you must put something together for a new ad campaign.

Cut and Paste Advertising

No problem! You whip out Notepad and start cutting and pasting. Voila! Ten minutes later you are set to go. You send your message to 15,000 people via safelist or submit to FFA pages worldwide. Perhaps you pay to have the advertisement seen. How does it look?

Problem

Guess what? You forgot to put the correct contact information in your ad, you did not change the name of the product, or you left someone else's name and phone number on the ad! You did not check to see if the URL was valid and the server up and running. You did not test drive the ad. All that effort and expense is wasted.

Solution

CoolAdz.com will help! Email me at writer@cooladz.com and submit your advertisement, letter, web content, ezine article, classified ad, or autoresponder sequence. For a few dollars per page, your information will be grammatically correct, easily understood, and will link to the appropriate URL or email address. It also may be published on this website so that you may test drive it online.

Prices

Services are based on $50 per hour. This is the minimum charge.

Contextual Keyword Anchors

HREF is an attribute of the anchor A and specifies the URL targeted by the link, defining the anchor into a link.

As a webmaster, I have seen these words a million times. However, I never made the important connection that anchor text could be used to describe and promote the receiving web page as well as guide and help users of the originating web page.

Writers of web content should provide contextual clues as to the destination of any link on their site. Each anchor on your website is an opportunity to make your site more accessible and to enhance the value of your contextual links to other pages.

Using descriptive anchor text addresses the issue of accessibility. Most assistive devices like screen readers bypass traditional methods of navigation and go directly to the content and provide a list of hyperlinks on each page. Imagine you are surfing for information on a topic and you hear the anchor text, CLICK HERE, over 10 times on one page. Would this be helpful?

There is a bonus to adding descriptive key words to anchor text. The relevance of the page containing the anchor text is enhanced and the relevance of the target page in relationship to the keywords is enhanced as well. Use anchor text to provide contextual clues when linking to another site or to another page within your site.

Look at your web page or blog and note each anchor. Think of how you might edit each anchor to enhance the experience of visitors to your site as well as provide a link to more information.

Short Copywriting Course

We all have to write copy. Here is a short process you may use to write your next piece, whether it is an article, web content or book. If you work through this process and still need help, CoolAdz.com is just an email away!

Focus on your purpose - what are you doing? Do you want to sell something, or to have the person complete a form or to click through to another website?

Organize important message and supporting details - what benefits await the reader who completes the required action (your purpose)?

Improve the flow of ideas - read it aloud, let your friends look over your copy, run it through a spell checker and grammar checker.

Persuade your readers - did something work for you? A testimonial from you is the most persuasive tool to use. Your excitement about a product does not make it work.

Weed out extra words - action words usually make people take action. Everything else is fluff.

Energize your copy - not with extra exclamation points or all CAPS--but with your motivation. Even on paper, enthusiasm comes through to your reader.

Achieve the proper tone - your readers should be impressed by your grasp of key concepts, but not overwhelmed with your hyperbole (better known as BS).

Improve the format and structure - intensify your presentation by experimenting with layout, white space, size and positioning of graphics.

Reach your target audience - say it with style--YOUR style! Highlight what you think is important, lead the reader down the page to the final action-producing button, form or click.

Track all changes - if you make changes to copy, layout and design, keep records. If the element works, great; if not, change it.

Tips on Formatting

Sans Serif fonts, like Arial, are the easiest to read.
Use a maximum of three typestyles in one document.
Text boxes and graphics may be used to break up the space on a page.
Highlight important information in yellow for readers who browse rather than read.
If your market is the over-50 crowd, enlarge your text size to increase ease of reading.
Always use the alt tag for graphics, including banners, for individuals using screen readers.
View your web page using different web browsers and varying screen resolutions and monitors.
Research has found that headlines written in red, the color of power, seem to attract the reader.
Bold or italicize key words. If you underline key words (like hyperlinks), this may confuse readers.
Sites that automatically load flash movies, sound bites or videos tend to make readers leave your page.