 | Advertiser - pays affiliates for sending traffic to the merchant's web site after a product or service is purchased.. |
| Adwords - Pay Per Click (PPC) advertising program. |
| Above the Fold - when the web page loads, the visible part is considered above the fold. |
| Ad Impression - each time an ad is displayed on one site, that is
one impression |
| Ad Networks - small or large networks that serve ads |
| Adsense (Google) = text and image ads targeted to page content. The webmaster earns a percentage of price per click paid by the advertiser. |
| Ad Serving - the method and technology by which online ads are
displayed and tracked.over networks |
| Ad Tracking - keeping your own statistics on ad campaigns to
compare against the statistics shown by the ad server. |
| Affiliate/Publisher - website owner, search engine marketer, media buyer or email list owner who promotes a merchant's products or services and earns a commission for leads or sales |
| B2B - Business to business marketing. |
| B2C - Business to consumer marketing. |
| Behavioral Targeting - process by which ads served are determined
by consumer actions on one site or over a network |
| CPA - Cost Per Action is how a publisher is paid for consumer actions,
such as joining a mailing list, voting on a contest, completing a survey or
downloading an ebookthat occur on their site as a direct result of the
advertising |
| CPC - Cost Per Click is how a publisher is paid for clicks that
originate from their site.to yours |
| CPL - Cost Per Lead. |
| CPM - is the cost per 1000 ads served by a publisher. |
| Creative - advertisement provided by a client, such as banners, email text or html |
| CTR - Click Through Rate is the number of total ad impressions
divided by the number of clicks through to the advertiser's website. |
| Display Advertising - includes all sizes (125x125, 468x60) and all
types (flash, animated) of banner ads, storefronts, video clips, any media
that is not a text link. |
| eCPA - Effective cost per action. |
| eCPM - Effective cost per thousand impressions; allows you to compare CPC, CPA and CPM pricing models. |
| EPC - earnings per click is calculated by dividing the commission by the number of clicks generated. The EPC will give you a gauge of how well your campaign and/or affiliate are performing. |
| Incentivized Programs - the user is given something in return for either clicking on an advertisement, viewing an ad, or completing the
action. |
| Landing Page - usually the only page of an advertisers offer. Should detail the action desired and have a strong call to action. |
| Lead - information that would potentially be a consumer of a product. |
| Long Form Lead Generation - form of data that includes a lot of infomation, such as address, age and typically a qualifier. |
| PPC - Pay per click, typically refers to search engine marketing where you pay for clicks |
| Page Visits - How many times your website is viewed in a browser. |
| Page Views - How many different pages were loaded during the visit |
| Pixel - 1x1 piece of code placed on thank you or confirmation page of
offer, allowing tracking of completed actions. |
| Publisher - websites or blogs that accept and are paid for
displaying 3rd party advertisements |
| Run of Network (RON) - the advertisement will run across the publisher's entire network of sites/pages with no specific targeting. |
| Return on investment (ROI) |
| Run of Channel (ROC) - the advertisement will run only in
one targeted channel on a publisher's site |
| Short Form Lead Generation - form of data including the email address, name and address.. |
| Text links - a URL wrapped in key phrases that relay an advertising message |
| Uniques - number of unique visitors as determined by IP address. |
| URL - Uniform resource locator which is actually The web address of a page. |
| Vertical - group offers, like health and beauty vertical, debt vertical, work from home vertical,. |
| Viral Marketing - people pass along a marketing message.
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