CoolAdz.com : Advertising for Success
Advertising and marketing for success is easy to say but hard to accomplish. Success will be yours if you take advantage of the proven services, reputable products and strategic partnerships that Eileen Trainor, the owner of CoolAdz, uses in the promotion of two websites and five blogs.
Large and small marketers are using interactive advertising, advergaming, behavioral targeting, as well as search engine marketing. Consumer generated content such as blogs, feeds, podcasts, video clips on demand and social networks are changing the face of online advertising.
Advertising Terms
Here are some basic advertising terms that you may wish to know.
- Advertiser - pays to have their ad run on other websites.
- Ad Impression - each time an ad is displayed on one site, that is one impression
- Ad Networks - small or large networks that serve ads
- Ad Serving - the method and technology by which online ads are displayed and tracked.over networks
- Ad Tracking - keeping your own statistics on ad campaigns to compare against the statistics shown by the ad server.
- Behavioral Targeting - process by which ads served are determined by consumer actions on one site or over a network
- CPA - Cost Per Action is how a publisher is paid for consumer actions, such as joining a mailing list, voting on a contest, completing a survey or downloading an ebookthat occur on their site as a direct result of the advertising
- CPC - Cost Per Click is how a publisher is paid for clicks that originate from their site.to yours
- CPM - is the cost per 1000 ads served by a publisher.
- CTR - Click Through Rate is the number of total ad impressions divided by the number of clicks through to the advertiser's website.
- Display Advertising - includes all sizes (125x125, 468x60) and all types (flash, animated) of banner ads, storefronts, video clips, any media that is not a text link.
- Page Visits - How many times your website is viewed in a browser.
- Page Views - How many different pages were loaded during the visit
- Publisher - websites or blogs that accept and are paid for displaying 3rd party advertisements
- Run of Network (RON) - the advertisement will run across the publisher's entire network of sites/pages with no specific targeting.
- Run of Channel ROC) - the advertisement will run only in one targeted channel on a publisher's site
- Text links - a URL wrapped in key phrases that relay an advertising message
AdLandPro
Free advertising is always good, and AdlandPro enables access to all types of advertising and promotion. They also have a community of like minded marketers that will assist you via forums and chat. Get your own AdlandPro page like this one.
ClickBank
ClickBank has over 100,000 affiliates who know how to find customers for your digital products. Leveraging these affiliates can be the secret to multiplying your product sales by a factor of 10 or more.
Become an affiliate at ClickBank and receive commissions for sales generated by your advertising of digital products sold through ClickBank.
You may want to take this one step further and open an online store so that you may earn commission from Clickbank products. Visit the CoolAdz.com Marketing Mall and sign up for your own free web mall. It comes complete with a customizable website.
Free Advertising
Free advertising is usually a gimmick to get you to purchase something. However, when you have no budget for advertising, there are a few sources you might want to use. Of course, there is AdlandPro, who has been around for many years.
Adboards are an updated (Free-for-All) FFA pages. Here is one I own. You place your ad free and you are notified when your posting expires. The board owner sends you two messages: Thanks and Your Ad Has Expired. In these emails are as much advertising as the board owner wants. However, if you can write a good headline that grabs attention, you can get clickthroughs to your opportunity.
The best free advertising is done through traffic exchanges, link exchanges and social networking sites.
Sponsored Postings
If you wish to make a splash, you may want to start a campaign with paid to blog advertising companies. Blogs are easily and quickly indexed (listed on search engine results pages) by the search engines. By having links pointing to your site, you may raise your page rank. It is a short cut to the SEO process and one that Google frowns upon.
Paid to blog (PTB) programs offer established blogs with visitors, incoming links and page rank. PTB programs do not accept blogs with adult content, violence, warez, hate or excessive profanity; also, your blog may not link to such sites. This rule is more because all the PTBs use PayPal, rather than because of any moral stance.
You may select the page rank, category, traffic level and other criteria for the bloggers you want to blog about your business, product or service.
Here is a link to a series of articles on PTB programs on CoolAdzine for Marketers blog. There are more programs now, but this will give you the general idea. Be aware that you can be penalized by the search engines for using paid links or sponsored postings.
Text Link Ads
is just one of many link brokers on the Internet. Just beware of the penalty that one search engine may choose to use to reduce your page rank.