CoolAdz.com : Advertising

What is advertising and how does it differ from marketing?  Is promotion and public relations the same thing?  Advertising, promotion, marketing and public relations are four discrete parts of your overall marketing plan. To help you discern the difference, I have defined them below.

Advertising

Advertising brings a product or service to the attention of potential and current customers. AdlandPro has many free services (email, website.ads,  around forever and if you have a Below are some basic advertising terms that you may wish to know, especially if you will be advertising with search engines or text link brokers. You may view the Advertising Terms or you may want to download the Interactive Advertising Glossary from the Interactive Advertising Bureau (IAB).

Marketing

Marketing continues to meet the needs of your customers and receive value in return.  Marketing includes research, search engine optimization and statistical analysis. There is a large section on Marketing on this website because marketing does not grow in a straightline.  It is more like a many-branched tree.

Promotion

Promotion keeps the product in the minds of the customer and helps stimulate demand for the product or service. Social Media: blogs, Twitter, Facebook.

Public Relations

Public relations ensure that the company or brand has a strong public image.  Public relations are conducted through the media.  Press releases, announcements in newspapers, open houses, conferences, company philanthropy, sport sponsorship, a strong presence on Twitter and Facebook are all facets of PR.

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Eileen Trainor aka CyberCelt
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San Marcos * Texas * USA
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