







| |
CoolAdz.com : Advertising and Marketing for Success
The Dark Ages
In the early1980s, DecMate, IBM Displaywriter and, later, the Apple IIe were the names to know if you wanted computing power. The first portable computer, a Compaq weighed 40+ pounds and had 56k of memory. DOS was king because Windows had not yet been invented and the Google boys were still in high school
eMail was just a communication tool in 1980, mostly used by governmental,
educational and business agencies. Before then, we used teletype machines
to use communicate on a worldwide basis. The Internet I knew was reached through
Usernets and Bullentin Boards and, later, LINCS. You navigated LINCS by
clicking on text links and then following them to the end links.
The Renaissance
In the mid-1990s, the first version of Windows was released. It was buggy, crashed more computers than it ran on and led to the infamous “blue screen of death,” with which we are still familiar.
By 1998, I was designing websites by writing HTML code. It was a tedious task, using tables instead of CSS, unable to render webpages that would be viewed the same in all browsers. I used mostly frames for navigation. Of course, the only browsers at the time were Netscape, Internet Explorer and AOL.
In 2000, I learned to tape, edit and stream video, but it was a long tedious process. The media files were huge and had to be broken into parts to store them. That same year, I attended a conference session led by a representative of Yahoo! This was my first taste of Search Engine Marketing (SEM) even though he just discussed
metatags.
Modern Days
Blogs came to the forefront during the Al Gore/George Bush 1992 and 1996 presidential campaigns. By 2009, Twitters were keeping the story of the student uprising in Iran in the public eye. President Obama formed a grassroots organization that carried him into The Oval Office!
Along with blogs came feeds in different formats. Now, we have mobile websites
for smart phones. Social media marketing for Twitter, Facebook and hundreds of
like sites.
The Future
What do you think?
Updated 01/31/2011
|